House Drafters

about the case

From Problem to Solution

What We Did

House Drafters sell a technical service (builder-ready plans) into the most emotional purchase most people ever make.

Lead with the drawings and you lose the homeowner. Lead with the dream and you lose the builder. The page had to hold both without changing tone halfway.

Gave the headline to the dream and the paragraph to the scope
Answered the practical worries as three chips on the photograph
Moved to the product (custom home plans) inside one scroll
Designed pricing as its own page so the question is never left open
Built the plan catalogue as a collection, with a quote form behind it

3 wks
11
1
1

Most common
questions

What does “turnkey” actually include?
Everything between the idea and the live site.

Design, development, content, launch: one team, nothing for you to coordinate.

You come with a goal, you leave with a website that sells it.
What if I don’t like the first version?
You won’t wait months to find out.

You see the design direction in the first days, and we iterate together at every checkpoint.

Revisions are part of the process, not an extra invoice.
How long until launch?
Two weeks: turnkey.

Design, build, content, launch: most projects go live in 14 days.

Bigger scope takes longer, and you know the exact date before we start.